Rudin is the director of analytics at Facebook. In his presentation, he discusses several topics that are of interest to readers of this blog. Among them:
- Big data technology should be used to extend your traditional BI solution, not replace it. Facebook has realized this, and is working to bring in relational technology to answer traditional business questions.
- Successful analytics programs bring together centrally managed core data metrics with a variety of data that is not centrally managed. Rudin shares different ways he has been able to make this happen.
- A similar balance can be attained with your organizational structure. Use of "embedded analysts" provides the business benefits of decentralization, while maintaining the efficiencies and scale advantages of a centralized program.
You'll also want to check out Wayne Eckerson's latest book, Secrets of Analytical Leaders. (Details below.)
Big Data, Bigger Impact
TDWI World Conference, Chicago 5/6/2013